SportsEventsEntertainment
Mergehouse works with sports organisations, venues and businesses to create, promote and deliver events that attract audiences, generate revenue and unlock new commercial opportunities.
For sports clubs, venues and businesses
Event managementRevenue-generating eventsCommercial partnerships
What we do
Two clear services, with commercial partnerships and sponsorship built into both.
We plan, promote and manage events for clubs, venues, organisations and businesses. We take responsibility for the agreed work, so you can concentrate on running your organisation.
We help you find and develop events that make better use of what you already have: your venue, your facilities, your audience and your relationships.
Your venue. New opportunities.
We manage the events. You focus on your business.
Most clubs and venues already have what a good event needs: the space, the audience and the relationships. What they often lack is the time and in-house resource to plan, sell and run a regular programme. That is where we come in.
New events that earn from tickets, hospitality and sponsorship.
More activity on the days and evenings your venue sits quiet.
Events that bring in people beyond your regular supporters and members.
Sponsorship and hospitality packages that give local businesses a reason to get involved.
Commercial partnerships
Commercial development is part of every event we work on. We help you identify, package and pursue opportunities that make your events attractive to sponsors and more valuable to you.
How we work
We agree the commercial structure before any work starts, so everyone knows who pays for what and how income is shared.
We learn your objectives, your venue and audience, and where the commercial opportunity is.
We set out the event, the budget and the commercial terms for you to agree.
We plan, promote and run the agreed work through to the day itself.
We report on attendance, income and costs, and agree what comes next.
Who we work with
Football clubs, rugby clubs, sports associations and other organisations with a venue, members, supporters or an established audience.
Stadiums, function venues, hotels, conference facilities and independent spaces looking for more bookings or new event ideas.
Companies that need support with corporate events, hospitality, awards, product launches or promotional experiences.
Working with us
Option 1
A fixed fee agreed for planning, promoting or managing an individual event. A good fit if you need help with one event, or want to see how we work first.
Option 2
An agreed monthly fee for ongoing event development, management and commercial support. A regular events programme without building an in-house events department.
Whether you're developing an events programme, increasing venue activity or exploring a commercial partnership, we'd welcome a conversation.