Sport
- Football
- Boxing and combat sports
- Motocross and motorcycle sport
- Cycling
- Other sporting competitions and events
Our services
Events that work commercially.
We manage events for clubs, venues and businesses, and help them create new events that generate income. Commercial partnerships and sponsorship are built into both.
Service 01
Event management.
We plan, promote and manage events for clubs, venues, organisations and businesses, from the first idea to the post-event review.
What it means for you: we take responsibility for the agreed event-management work, so you can concentrate on running your organisation while creating opportunities for additional income.
- Developing event concepts and programmes
- Event planning, budgeting and scheduling
- Booking speakers, entertainers and suppliers
- Coordinating venues, catering and staffing
- Ticketing strategy and sales coordination
- Marketing and event promotion
- Sponsorship and commercial partnership development
- Event-day coordination and delivery
- Post-event reporting and financial reviews
Service 02
New revenue-generating events.
We help organisations identify and develop events that make better use of their existing assets. We can help you create your own events, or look at bringing Mergehouse-promoted events to your venue.
What it means for you: additional event income, greater use of your venue, new audiences and new commercial opportunities.
Examples
- Sporting personality evenings and Q&A events
- Sports dinners and awards ceremonies
- Corporate hospitality and business networking
- Live music, comedy and entertainment
- Seasonal parties and themed events
- Sporting tournaments and competitions
- Sponsor and supporter engagement events
- Private and corporate functions
Built into both
Commercial partnerships & sponsorship.
We help you identify, package and pursue the commercial opportunities connected to your events and venue, creating packages that work for sponsors and increase the revenue potential of every event.
- Event sponsorship packages
- Title and presenting sponsorships
- Corporate hospitality partnerships
- Brand activations and promotional opportunities
- Commercial introductions
- Local and regional business partnerships
- Advertising and event-related promotional packages
Sectors
Not just football.
Football is where we're starting, through relationships we already have. Our focus today is event management and commercial development, and the model works across sport, live entertainment and corporate events. These are the areas we're building towards.
Live entertainment
- Live music
- Comedy
- Celebrity and sporting personality appearances
- Talks, interviews and audience experiences
- Seasonal and themed entertainment
Corporate & hospitality
- Corporate events
- Business networking
- Awards ceremonies
- Hospitality experiences
- Product launches and promotional events
- Private functions
Working with us
Flexible arrangements.
Every arrangement is tailored to the client. Budgets, income and risk are agreed in advance for each project.
Option 1
Fee per event
A fixed fee agreed for planning, promoting or managing an individual event. Suits organisations that need help with a specific event, or want to trial working with us.
Option 2
Monthly retainer
An agreed monthly fee for ongoing event development, management and commercial support. Suits clubs and venues that want a regular events programme without a full in-house events team.
Your venue. New opportunities.
Tell us what you have and what you'd like to achieve. We'll come back with ideas.